A couple of months ago I got my hands on the newest addition to the Profoto family, the Profoto A1. The first on-camera flash of the Swedish brand, which can be doubled up as an off-camera flash and as an air remote with built-in TTL for triggering additional A1 units, as well as the other models of the Profoto universe.
As one could imagine, this announcement came as a surprise to many, as Profoto is known for creating premium studio strobes, particularly their Pro Pack systems, which outclass (and out price) much of the competition.
Being 99% studio photographer, I had my reservations. A speedlight? Oh, no way, speedlights make everything look so artificial! But then, Profoto is known for their superb quality of light, so I might just give it a shot in the hope to have my prejudice proven wrong.