Amar-te é felicidade, produzido pela Chappa – Lauren Pinto

Com imenso orgulho que realizei e fui director de fotografia do video da Lauren Pinto “Amar-te é felicidade”. Magnífico, o cenário.

10 horas de recolha de imagem, 9 de edição, mais uma meia dúzia para o argumento e script. Estamos orgulhosos do que produzimos. Lauren, todos sentimos que este é o início de algo grande.

 

The real price – Fujifilm GFX 50S

Plenty has been said about the price of the new medium-format camera from Fujifilm. More often than not comments are something like “fabulous piece of kit, uncanny image rendition and quality, unbelievable sharpness and detail, the minus being the price”. I’m not a medium format user, although I used to be back in the days of heavy studio work ten or twelve years ago, therefore I’m pretty much unbiased regarding this subject… I’m not buying one, period – I do not need one.

Nevertheless, I’m a bit fed up with these comments on Fuji’s price; they seem to come from people completely, utterly unaware of market prices for all competitors the new Fujifilm GFX 50s will face in a month. Have a look here and let me know if price is an advantage or a disadvantage for the Fujifilm brand new camera. Facts are facts and if price is an absolute characteristic of a given product, then Fujifilm’s price is the lowest, therefore a plus.

But in commerce or marketing price is determined by what a buyer is willing to pay, a seller is willing to accept, and the competition is allowing to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control.

In essence, price can be defined like a value that will purchase a finite quantity, weight, or other measure of a good or service – so, with the same amount of a finite value what other equivalent good will you buy? None, no other camera with similar characteristics and performance costs the same, not even close.

Price is one of the best features of the Fujifilm GFX 50s.

Stop the nonsense, open you eyes and get real.

What can you do with €150 worth of LED Light?

Well, not much you may say. But you can do a lot, yes, indeed you can. I bought a pair of MCOPlus LED 322A video lights from Hi-tech Wonder in Lisbon, with the sole purpose of using them for still photography. At less than €75 each, they were a steal. Obviously, forget mega productions, massive fashion shootings or anything like it. But if you need complementary light, studio lighting for small objects, that extra hand when photographing indoors, this is the kit.

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These two units, alongside a smaller Metz Mecalight LED 480, a pair of Manfrotto Pixi mini tripods, a very, very old Cobra Portapod, a few B+W polarisers and a battery charger all fit inside my old, faithful Lowepro Nova 1 shoulder bag. Being a Fuji X Series mirrorless system user, portability, size and weight are paramount for me, hence the choice.

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Beyond the technicalities, I’m posting a few shots made with this set – mainly with the MCOPlus LED322A: they are the best possible testimony of what you can achieve or expect from these units. As a reminder, I would say that “stage/set lighting design” is personal to the bones, so bear that in mind when observing the photographs that illustrate this review.

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There is a battery tester on the back, next to the potentiometer. On the usability side: six AA batteries, rechargeable the better, or any of these camera batteries: Canon LP-E6; Nikon EN-EL15; Panasonic CGR-D16S; Sony NP-FH70, NP-FM55H or NP-F550. On six AA’s each unit will run for 60 to 120 minutes at full power, a very acceptable amount of time. There is a universal input for an external power supply, handy for studio or location work.

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As with the vast majority of competitors on the market, MCOPlus LED322A is delivered with a pair of diffusers, white or orange for a warmer lighting tone.

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The units are made of industrial-grade plastic (beauty is not of their attributes) and none has overheated so far – keep them away from moisture, take good care of them and I believe they will last and stand the test of time.

As for anything else in photography, knowledge and technique are much more important and far more critical to achieve good results than gear and that applies to lighting as well. For a budget this is a very good option, strongly recommended.

Bottles are extremely difficult to photograph – with two LED322A and a Metz LED480 this was the result.

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Same setup, with the help of a small Fujifilm EF-X20 TTL Auto Flash

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Just two LED322A units lit the scene above and the following sequence was lit using one or two LED322A units.

Below, another studio session where nothing else but one LED322A was used to create the light design used to lit up the set.

Last, but not the least, all photographs below produced with a pair of LED322A’s from MCO.

 

Hi-tech wonder MCOPlus 322A LED video light page here.

Tech specs for MCOPlus 322A LED video light here.

MCOPlus website here.

“O Fotográfico” reviews where these units were used to lit the set:

https://fotograficoweb.wordpress.com/2016/11/29/genesis-bh-34-arca-swiss-head-and-giottos-carbon-fibre-tripod-gt8223/

https://fotograficoweb.wordpress.com/2016/11/28/coordame-mar-flat-wrist-strap/

https://fotograficoweb.wordpress.com/2016/11/17/fujifilm-ef-x500-shoe-mount-flash-review-part-one/